The Walkman
The beginning of mobile technology, the Sony Walkman was an early taste of products that would influence our social behaviours. Introduced in 1979, it was a blend of industrial design and pop culture and broke a number of preconceptions of what was possible and what consumers wanted. It inspired and encouraged more personal DJs, thanks to the pinnacle rise of the mixtape culture in the 90s (with all the various rules around the perfect mixtape).
The walkman remained in production for 31 years from 1979 – 2010, ten years longer than its successor, the iPod.
Now, streaming services are most peoples’ go-to for musical pleasure (though we love the resurgence of the record player and hope it has staying power). We have some pretty diverse musical tastes in the studio. You can check out some of what we listen to on our 2022 playlist.
