Marketing & Websites for Student Housing Properties
Supercharge Your Student Property Marketing
The competition to fill your university or college student housing property each season can be pretty intense. You need to target the right students, at the right time, wherever they are in the world. Once you have their attention, it’s time to showcase your property and answer their top questions with a best-in-class website.
If you’re looking for an experienced partner, we can help you:
- get in front of the right students at the right time
- showcase everything your property offers with an elevated website and sales materials
- attract more leads through digital marketing so you can lease up sooner
- create digital assets and manage social media
- provide support at every step
“Thank you, Studio Locale for the great work. Neill-Wycik won the Best Website award at the Cooperative Housing Federation of Toronto. We are very pleased with the result”
— Andrea Oscar-Few – Assistant General Manager – Neill-Wycik Co-Operative College Inc
Complete Marketing Solutions for Student Housing Properties
Showcase your property with an elevated website
Your student housing website needs to showcase all of its amenities, benefits and services for students to clearly understand why it’s the best place to live next semester. With ever increasing competition it’s more important than ever to stand out and put your best foot forward. We develop websites that not only look great but are focused on converting leads to applications to residents.
Make the choice easy with a website that includes
- Room floor plans, rates and availability
- Compelling property features & amenity content
- Media gallery including professional photos and video
- Videos & Virtual Tours
- Custom location and proximity maps
- Online application form and waitlist
- Frequently asked questions (FAQ's)
- Parent information
- Social media integration
- Blog and news
- Newsletter signup
- Terms and legal information
- Search Engine Optimization
- Mobile friendly responsive design
- Accessible (AODA/WCAG compliant)
- Content management: allow your team to update information quickly and easily
- Optimised for Google (Core web vitals)
Ready to Elevate Your Website?
Make Your Application Process More Manageable
The application process can be complicated and lengthy for both students and the leasing team alike.
From the students perspective: filling out your application is likely a painful process they are forced to undertake. Your process has to be quick and easy on mobile devices and computers to reduce fiction and help you get the most applications possible.
For leasing teams: applications are critical and likely the most important thing outside of completing a lease. Your goal is to get as many applications as possible, but that can come with some challenges (and opportunities) too.
We can help you make the most of your application process:
Not enough applications? This is where an elevated website and digital marketing plan can help. If your application form is holding you back, we can build a frictionless form designed to convert.
Lengthy and manual process? Whether you are dealing with too many applications or a complicated manual process, there’s likely an opportunity to make your life easier with a system that automates some of your work.
We can help you:
- Design a system that matches your review and approval process
- Funnel leads directly into your internal systems
- Automatically collect deposit payments
- Collect required identification and proof documents
- Filter out spam and junk leads so you can focus on the real deal
- Communicate app status and next steps to applicants
- Build your waitlist to fill openings and cancellations
- Make the most out of every lead by connecting applications to your marketing engine
Whether your application process is fairly basic or completely complicated, we can help reduce the stress of your next leasing season.
Marketing & Leasing Support
Whether they are in the next town or across the world, it’s critical to get in front of the students that will be attending your nearby college and university. A robust marketing strategy will help generate leads to fill your residence.
Digital marketing management
- Google ads management
- Social media ad management (Facebook, Instagram, TikToc)
- Search engine optimization (seo)
- Content strategy and marketing
- Geo-targeting campaign management
- Email marketing campaign management
- Campaign measurement with monthly reporting
Creative asset design
- A-frame design
- Brochures
- Floorplans
- Hoarding and banner design
- Postcards
- Print Ads
- Trade show & On campus event materials: booths, handouts
- Virtual tours
We can help you run a successful digital marketing campaign and design the creative assets needed to stand out in a competitive market.
Create a student lifestyle experience
In a highly competitive student housing environment, a building’s brand can contribute to its success. A unique and memorable brand that appeals to your target market can significantly help establish perception of the student housing being offered. It can also help build awareness during construction or renovation phases, improving application numbers when the team is ready.
Student housing branding
- Building name
- Logo design
- Brand design and guidelines
- Construction hoarding
- Marketing materials
- Leasing and application materials
Looking for a fresh brand for your building? We’re poised to help.
Student Housing Projects
Student housing website design
Student housing website design