Martin Luther University College

Known previously as Waterloo Lutheran Seminary, Martin Luther University College is a Lutheran host offering a multifaith environment for both undergraduate degrees and master’s or PhD programs. Their mission is to be a diverse, multifaith, and pluralistic community of learning, committed to teaching, research, reflection, and scholarship. Studio Locale was fortunate to be selected to assist in developing the visual identity and brand system for the newly renamed institution. Through research and collaboration, a new brand emerged that captured the spirit and values of Luther – past, present and future.

A partner organization, The Delton Glebe Counselling Centre was included in the extension of the brand.