Front Door to Child and Youth Mental Health

Front Door is a vital resource in Waterloo Region, helping children, youth, and families access mental health services with compassion and care. Whether it’s offering guidance during difficult times or connecting families to the right supports, their work is all about making sure no one feels alone on their journey to better mental health.

We created a brand that reflects that mission—one grounded in trust, connection, and warmth. The hand-drawn heart and fluid lines express care and empathy, while the approachable wordmark brings a sense of stability and relatability. A bright, playful secondary colour palette radiates positivity and energy, complemented by doodles that add a welcoming, youthful feel.

Alongside the new visual identity, we also updated Front Door’s existing website to align with their refreshed brand. The new colour palette enhances accessibility and improves the overall user experience, creating a more inclusive and engaging space for all visitors.

The result is a vibrant, accessible brand experience that reflects the heart of what Front Door does every day: listening, guiding, and helping families find their way.