Netflash Internet Solutions

With minimal in-house marketing resources, Netflash is a Waterloo Region-based Internet company that required outsourcing of a marketing agency. In addition to high-speed Internet, Netflash Internet Solutions also provides various phone and TV packages. Competing against larger ISPs, the team is busy implementing bigger strategic projects in addition to managing the day-to-day activities.

Aware that their brand messaging and marketing needed some TLC and dedicated resources, Netflash contacted Studio Locale to be an extension to their team and manage all of their marketing initiatives.

We have worked with Netflash on different projects over the past years. Because of this, we have a fairly strong understanding of their business, products, target audience, competitive landscape, and business challenges. We were able to jump right in and begin with some tactical execution for inflight initiatives and recommend some branding tweaks. (If we don’t have an existing relationship, fret not. We’ll buckle down and learn everything we need to know to be an effective marketing extension of any organization.)

Understanding the need for ongoing communications to support various expansion initiatives, we created a communication schedule, crafted quick messaging and designed templates for immediate distribution. Flyers and emails were distributed, and landing pages were created to support and achieve conversion targets.  

With the immediate marketing needs covered, we looked at the current competitive environment. There were some aggressive competitive campaigns and we wanted to better position Netflash against them. As many business owners know, it is challenging to define your unique value proposition (UVP), and Netflash’s UVP and differentiators had become complicated in their messaging. We took the team through an exercise to clarify and simplify their core values and value proposition. 

We presented messaging options along with a supporting visual lift for each one. The goal for each creative marketing approach; make Netflash easy to remember, support brand awareness and have a single message that reinforces their differentiators. 

Once a direction was selected, we rolled it out across all marketing touchpoints. We updated their flyers, emails, and digital banner ads to reflect the new messaging and support overall brand awareness – Along with specific calls to action based on where and who’s receiving the message. 

Keeping open communication between Netflash and the SL marketing team is critical. We have standing monthly meetings to review activities, and results, and determine if any shifts are needed to support the team.

The Netflash team is happy to have dedicated marketing resources supporting their internal efforts. Within the first year they have seen: 

• A new targeted service area achieve a 41% market share rate, just 4 months after launching their services 
• New leads through their website increased 20% over the previous year thanks to a compelling digital ads campaign
• Direct mail and digital ad campaigns in their existing targeted service areas help them become the market leader with a dominant market share in those areas