Managing your online product catalogue through your website

When your dealer network relies on your online product catalogue as a sales tool, you want managing it and keeping it up to date to be easy and quick.

Hanstone is a Canadian manufacturer of custom-made, solid wood furniture and since 1999, they have remained a family-owned business building furniture that’s crafted for life. 

With more than 25 lines for all areas of the home, their website is the primary sales aid for its dealer network. The site’s online product catalogue is used by the dealers and their customers when selecting woods, stains, finishes and hardware across their furniture lines. With literally hundreds of combinations, the online pages are a critical component when a client is finalizing their custom order.

Handstone’s online product catalogue has been in existence for more than 12 years. A custom built website, the public facing pages of the site follow the sales journey as it would in store. Furniture lines are presented by collection or room, with custom finishing options easy to find and select. The site was built for the Handstone team to easily upload new product lines and finishing options, update their dealer locator, as well as furniture care tips and tricks videos and other support information.  

When it came time to refresh the overall appearance of their website and upgrade the development platform, the forethought into the initial site saved the Handstone team considerably, eliminating the need to rebuild the product management section and re-enter all of the furniture and options available. The visual redesign allowed for larger product photos and gave the entire experience a more contemporary feel. 

With an updated online product catalogue, Handstone is well positioned and set to continue building furniture that’s made to last.