Love to hate or hate to love creative AI?

Being in the creative industry, we’ve been paying attention to the use of AI for creative outputs. Two that have been in many conversations are DALL-E and ChatGPT. DALL-E is an AI system that can generate digital images from users providing natural language text direction, and then images from the internet, to produce a result. ChatGPT has been making waves with its ability to produce written responses to a question, as it pulls from the vast amount of information on the internet along with guidance from human experts. (Both DALL-E and ChatGPT are offered from OpenAI.)

This has us talking. Is there value to AI generated creative content? Can it help us be more creative? Can it be used to ‘level up’ the starting point for creative content? How does it impact the creative process, specifically the initial exploration phase? Is this leading to a ‘design by committee’ level of output? Will it weaken or strengthen our creative abilities? While humans look for ways to do things faster, and more efficiently, we still have a need to experience struggle, which then in turn pushes us forward; Does AI limit that struggle?

So we asked an authority(?) what they thought:

“An important way in which humans are still better at generating new ideas is that humans have emotions … . Emotions help to identify which ideas are good and which are bad. They give the motivation to pursue some ideas and not others.”
~ ChatGPT

Sources: The Guardian | Stanford University