Leveraging LinkedIn for B2B Sales

Articles•February 18, 2023•1 Minutes

LinkedIn is a professional networking site with 21.7 million users in Canada as of December 2022, 57% of these users were aged between 25 and 34 years*. Not just famous for recruitment, LinkedIn is a good platform for B2B companies to effectively find their clients and showcase their products or services.

LinkedIn helps B2B meet, establish and reinforce business relationships, does it sound like an online dating app for businesses? We have some tips to use LinkedIn as a matchmaker and connect with the right partners:

  • Love at the first sight – Optimize your company’s LinkedIn page with an updated picture, a strong headline that accurately describes your business and have the right keywords to help your potential clients find you
  • What’s your type – Target the right audiences that match your market profile using audience attributes: company information, demographics, educational information, job information, interests, and traits
  • Stay on their mind – Posting regularly will increase your visibility and credibility. More importantly, use your knowledge and experience to create high quality content, this is helpful to build trust.
  • And just like all other relationships, be sincere and don’t try too hard by being too sales-y.

We understand that your daily schedule is busy enough and updating your company’s LinkedIn page is often low on the priority list (if it’s there at all, believe us, we experience the same). Well, better late than never, we should start somewhere.

 

Sources: Statista