Catholic Health Sponsors of Ontario
Catholic Health Sponsors of Ontario aim to assist those in need while they stay in hospitals and other medical rehabilitation centres across Ontario and Quebec.
Our goal was to modernize CHSO’s visual appearance to keep up with their approach and attitude. Working with the beautiful Ontario Trillium already present in the old identity, we worked to simplify it showing only the leaves and negative space for the petals. In the middle, the Catholic Cross remained in place of the Trillium’s pistils. The result is a modern but timeless mark that is instantly recognizable, serving as a breathe of fresh air to those needing their services.
An update to their website followed. The desire was that it reflect the openness and approachability of the new identity and have their resources highly-accessible to their partners. The website did just that, featuring real life patients and partners benefiting from their services.